"Apeel extends the lifespan of the fruit substantially. As a grower, it’s a no-brainer working with a product like that."
The crunch of an apple: perhaps the most important cue of the apple eating experience that will follow that first bite. It’s not just because everyone loves that snappy crunch, but because it can signal the quality of the apple you’re eating. Is it popping with flavor — that perfect mix of tart and sweet — like the day it was picked?
When we first launched longer-lasting avocados protected by Apeel's plant-derived solution, word got around to farming communities. That’s when Sage Fruit Company first heard of Apeel through one of their apple growers. Farming organically, growers like Keith Veselka don’t have the same tools for preserving longevity as conventional apples. When we met Keith during the apple harvest this year, he reported, “One of the biggest hurdles with farming organically is you have limited storage capability. Anything you can do to extend the lifespan of that fruit in storage is greatly to your benefit.”
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