A ripe opportunity.
The avocado category has skyrocketed in popularity with shoppers, and has quickly taken it’s place as a top selling produce item. Shoppers love the creamy and healthy additions to their meals, and retailers love it’s ability to increase basket value by ~70%.
So why is the category only at 38% household penetration?
Because shoppers struggle to find the ripe avocado that they need for tonight's dinner or tomorrow’s avocado toast.
6
7
3
4
5
%
of shoppers are looking for an avocado within the edible range of ripeness.¹
2
3
7
8
9
%
of shoppers say avocados are rarely at the ripeness level they want.²
¹CA Avocado Commission
https://www.californiaavocadogrowers.com/articles/avocado-ripeness-study-provides-insights-consumer-purchase-decisions
² OnePoll, 2023 Omnibus Survey
What's standing in our way?
Offering a consistent, ripe avocado program to meet the needs of shoppers can be complex and cost prohibitive, especially since the supply chain is built to reduce waste and rejections.
Suppliers
Distribution Centers
Stores
Shoppers
Give your shoppers an avocado that is ready to enjoy.
What you can expect
If shoppers bought 3 avocados per trip, instead of the current average of 2.8 avocados per trip, a retailer could realize:
6
7
%
sales lift
$
1
2
.
.
.
5
6
7
8
M
incremental sales
We’re here to help
