About Nature's Pride

Nature's Pride is perhaps best known as the company that made the avocado big in Europe. Or perhaps as the pioneer behind the process of ripening exotic fruit and extending the shelf life, with Apeel. But the company is so much more than that. Nature's Pride is one of the largest importers of fruit and vegetables in Europe. They source more than 230 different fruits and vegetables from nearly 58 countries, from Ready-to-Eat and exotics to berries and off-season products. Nature's Pride is the number one supplier of unique and tasty fruit and vegetables for retail, wholesalers and exporters in Western Europe. In doing so, they contribute to a healthier and more sustainable world.